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AI solutions for small and medium-sized enterprises

Advantages and opportunities for SMEs
AI solutions for small and medium-sized enterprises

Medium-sized companies are increasingly benefiting from the integration of intelligent AI tools into their business processes. Whether automation, data-based decision-making or personalised customer communication: individually developed AI solutions for medium-sized companies open up many opportunities to become more efficient and innovative.


How AI supports small and medium-sized businesses

AI affects all areas of life! Ever since Chat GPT and similar technologies reached the masses and became increasingly indispensable on desktops and smartphones, more and more small and medium-sized enterprises are recognising the vast potential of artificial intelligence for their businesses. In particular, the efficiency gains offered by AI software promise to solve a long-standing problem for SMEs: SMEs must remain competitive in global markets with limited resources. AI software can help here by optimising work processes, reducing manual tasks and providing valuable insights into business and market data. AI can offer a decisive advantage in the following three areas in particular:

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1. Automate business processes

AI can take over repetitive and manually time-consuming tasks, such as in accounting, human resources management or logistics. AI-supported systems now automatically process invoices, identify receipts and transfer the data directly to the ERP system. This means that companies using AI tools not only save time, but also minimise errors that inevitably occur during manual processing.

2. Improve customer communication

AI chatbots and virtual assistants improve communication with customers and business partners. Frequently asked customer questions can be answered automatically by AI, reducing the workload for customer service. In combination with AI-supported CRM systems, SMEs also have additional opportunities to analyse customer needs and interests and create a personalised shopping experience.

3. Make data-driven decisions

Companies deal with a huge amount of data every day, whether it’s production processes, sales figures or customer enquiries. AI helps to analyse this info in real time and make data-based predictions. This lets SMEs make smart decisions in areas like sales planning and stock levels.

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AI solutions tailored to their specific needs are particularly valuable for SMEs. This is because standardised AI software often reaches its limits when faced with particularly specific requirements. Software developed precisely to meet the needs of medium-sized companies, on the other hand, can be integrated more easily into existing systems and offer exactly the AI functionalities that the company actually needs. Individually developed AI solutions are also the better choice for later adjustments and scaling, as the developer can programme precisely to the actual requirements profile.


Advantages of customised AI software for SMEs

Custom-developed software with AI functions offers three key advantages for SMEs:

  • Flexible and scalable: Large AI tools are great, but they are also tailored to the masses. Customised AI solutions can be easily adapted and expanded according to customer requirements.
  • Improved security: Tailor-made AI solutions are less vulnerable to security risks than standard applications, which are often a target for cyber attacks simply because of their widespread use.
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